HOW ONLINE GIVING
When was the last time you reminded members of the importance
of giving to The Rotary Foundation?
We’ll soon be launching a campaign to encourage
people to make our Foundation their charity of choice
on Giving Tuesday, 3 December. The United Nations
Foundation and New York’s 92nd Street Y founded
Giving Tuesday in 2012 as a day dedicated to charitable
giving. It’s celebrated each year on the Tuesday
following the U.S. holiday Thanksgiving.
Through the use of technology and social media, Giving
Tuesday has become a global phenomenon. In 2018,
the Foundation received more than 1,100 gifts, which
totaled $321,000, on that single day.
November, as Rotary Foundation Month, is an ideal
time to include the Foundation in your club programs.
Explain to members how their giving enables the
Foundation to fulfill its mission of Doing Good in the
World. Highlight club and district service projects that
have been made possible through Foundation grants.
There’s also information on how and why to give on
Encourage members to donate online on Giving Tuesday
and throughout the year. It’s now easier than ever to
support the causes you believe in at rotary.org/donate.
Here are some ways that giving online benefits you and
The Rotary Foundation:
BENEFITS TO YOU
Processes your donations faster
Removes the risk of checks getting lost or stolen
Gets any donor recognition to you sooner
Eliminates postage and mailing costs
Allows for credit card rewards
BENEFITS TO THE ROTARY FOUNDATION
Reduces administrative costs
Transforms contributions into grants faster
Appeals to a younger donor base
Spurs spontaneous giving
Allows members to respond quickly to