REMAINS A TOP
ISSUE FOR ROTARY
The 2014 strategic plan survey
provided feedback from over
10,000 Rotarians on the most
important issues facing clubs
now and in the next 10 years.
The survey results confirm that
the three interrelated priorities
of Rotary’s strategic plan —
supporting and strengthening
clubs, focusing and increasing
humanitarian service, and
enhancing public image and
awareness — continue to reflect
the major issues that concern
Rotary members worldwide:
flexibility, and simplification
of processes and rules
You can use the survey results to
strengthen and invigorate your club.
Begin by doing an assessment
of your club, focusing on
membership growth, diversity,
and retention. Use the assessment
to determine the issues that are
most important to your members.
diversity of your
see how well your club
reflects those demographics.
The survey showed that many
Rotarians feel their clubs don’t
reflect the diversity of their
community. Create strategies
to attract members from
events and pair
younger members with older
mentors to foster networking
opportunities. Around 20 percent
of survey respondents indicated
that they would like more
opportunities for networking
and more efforts to involve new
members. Engage members
with meaningful projects, and
immediately inform them
of projects your club is
Post your projects
Ask your new
ask them to serve on
appropriate committees, and
discuss their interest in club
Look for ways
to create more
your members by reviewing
your club’s rules and traditions.
Rather than emphasizing perfect
attendance, focus on engaging
members. Determine attitudes
about your club dues and cost
of meals, and consider reducing
expenses if possible.
for your club, and
track the progress
toward annual and long-term
goals using Rotary Club Central.
The survey results indicated that
clubs following a strategic plan
are healthier and stronger.
Use strategic plan survey results to
strengthen and diversify your club
CLUB CLINIC DID YOU KNOW?
Óscar Arias Sánchez, a Nobel Peace
laureate and president of Costa Rica from
1986 to 1990 and 2006 to 2010, will be
the keynote speaker at the Rotary Peace
Symposium, 4-5 June in São Paulo. Come
celebrate Rotary’s work in promoting
peace, take part in dynamic breakout
sessions, and explore the impact of peace
on our other areas of focus. The event is open to Rotary Peace Fellows
and alumni, Rotary members and donors, and Rotary Peace Centers
staff. If you plan to attend the Rotary International Convention,
6-9 June, you can save time by registering for both events online.
Learn more about the symposium.
Club officers can now access a report including the names, program
details, and contact information for all former Rotary program
participants associated with your district on Rotary.org. The report,
Program Participants and Alumni by District, is Rotary’s first
comprehensive, easy-to-use compilation of alumni information.
Exchange ideas, reconnect with friends, celebrate your region’s
successes, and hear important updates on Rotary programs by attending
your region’s Rotary institute. Institutes are open to all past, present,
and future district governors, RI presidents, directors, trustees, zone
coordinators, and guests. Find information including dates and time,
location, and program details for your region’s institute, and learn more
about institutes in the Manual of Procedure.
March is Literacy Month. Mark this important Rotary observance
by finding the latest information about upcoming webinars and
new resources on Rotary.org.
Learn how to build a thriving membership in the latest webinar in our
Membership Matters! series. Members who are kept involved in club
leadership, decision making, and activities are much more likely to feel
connected to their club. Register now for Membership Engagement:
The Key to Retention, 25 March at 10:00 Chicago time (U TC- 5).
Check your local time.
JOIN LEADERS | EXCHANGE IDEAS | TAKE ACTION
OUR VALUES IN ACTION
Through fellowship, we build lifelong relationships that promote greater global understanding.
With integrity, we honor our commitments and uphold ethical standards.
Our diversity enables us to connect different perspectives and approach problems from many angles.
We apply our vocational expertise, service, and leadership to tackle some of the world’s greatest challenges.
• Foster club innovationandflexibility
• Encourage clubs to participate in a
variety of service activities
• Promote membershipdiversity
• Improve member recruitment and
• Start ne w clubs
• Encourage strategicplanningat club
and district levels
Focus and increase
• Eradicate polio
• Increase sustainable service focused
on programs and activities that
support youth and young leaders
and Rotary’s six areas of focus
• Increase collaborationand
connection with other organizations
• Create significant projects both
locally and internationally
Enhance public image and
• Unifyimage andbrandawareness
• Publicize action-orientedservice
• Promote core values
• Emphasize vocational service
• Encourage clubs to promote their
networking opportunities and
OUR STRATEGIC GOALS