TO THE CLUB
Sometimes, getting people to join your Rotary club is
the easy part. It’s keeping them, long after the glow of
the induction ceremony has worn off, that can prove
The Rotary Club of Evanston, Illinois, USA, has
used several strategies that help new members feel
“You have to get them involved, give them a
responsibility,” says club president Wally Bobkiewicz.
“Every new member is asked to join at least one
Bobkiewicz also gives new members a club meeting
assignment, such as acting as greeter or sergeant-at-arms, and makes certain they sign up for social events
and service projects.
“And it’s worked,” he says. Since December, the
98-year-old club has increased its membership
10 percent, to 48 members. One of the newcomers is
Cindy Beebe, a retired federal agent who now operates
her own security business.
Within 24 hours of joining, Beebe had signed up
for the garden committee. She’d also received the
New Member Welcome Kit, along with a club roster
and custom club brochure.
Beebe says she found the roster, which includes each
club member’s name, photo, and business affiliation,
the most helpful. “I’m good at faces but not names,”
Another strategy that Beebe and Bobkiewicz believe
keeps members engaged is providing opportunities for
“This group does fun things!” says Beebe. “It’s not
just sitting at a luncheon and hearing someone speak.
That’s great, and I love learning about new things,
but they also have activities outside of the regular
meetings, including a recent celebration at an Irish
bar in town.”
Offer your ideas for engaging new members in the
Membership Best Practices Discussion Group
Create a custom club brochure
Share Connect for Good or the new
Prospective Member Brochure with
new and prospective members
Practical tips to keep new members connected
Share the new membership video at your next club meeting.
Membership brochures can help further
engage and retain new members.