IAN H.S. RISELEY
One of the best parts of any Rotary Convention
is the sheer diversity of the people you see there.
Whether you’re heading into a breakout session,
exploring the House of Friendship, or sitting down
for a bite to eat, you’ll meet people from every
corner of the world, in all kinds of national attire,
speaking just about every language. It’s a lot of fun,
and it’s a big part of what makes Rotary great:
that we can be so different and still find ourselves
so at home together.
That spirit of warm community that is so central
to Rotary also defines Toronto, our host city for the 2018 Rotary
International Convention. Toronto is one of my favorite cities.
It’s a place where half the population is from another country,
where over 140 languages are spoken by 2.8 million residents, and
where no one ever seems to be too busy to be helpful. In addition to
being clean, safe, and friendly, Toronto is a wonderful place to visit,
with its attractive Lake Ontario waterfront, great restaurants,
one-of-a-kind museums, and interesting neighborhoods to explore.
The 2018 convention already promises to be one of our best ever.
Our Convention Committee and Host Organization Committee are
hard at work lining up inspiring speakers, great entertainment,
fascinating breakout sessions, and a wide variety of activities across
the city. There will be something for everyone in Toronto, and Juliet
and I encourage you to do what we’ll be doing — bring your families
along for the fun. If you plan early, your convention experience will be
even more affordable: The deadline for discounted early registration
(there is an additional discount for registering online) is 15 December.
As much as Toronto offers to Rotarians, the true draw is, of course,
the convention itself. It’s a once-a-year opportunity to recharge your
Rotary batteries, to see what the rest of the Rotary world is up to,
and to find inspiration for the year ahead. Find out more at
riconvention.org — and find Inspiration Around Every Corner
at the 2018 Rotary Convention in Toronto.
When someone asks you
about Rotary, how do you
Our new People of Action
public image campaign aims to
help you answer that question
quickly and effectively.
People of Action highlights
how Rotarians share a unique
perspective and passion for
taking action, seeing hope in
the face of challenges. Where
others see problems, our
members find solutions and
mobilize their communities
to bring ideas to life.
Through this campaign, every
Rotary club — large and small,
new and old — will be able to
easily and effectively tell its story
and describe its impact on the
community. Clubs can craft their
own People of Action stories
through campaign materials such
as ads and digital images. As more
clubs share their stories, we’ll
highlight the collective impact of
Rotary around the world.
Why are we doing this?
Thanks to the efforts of Rotarians
around the world and to our
initiative to strengthen our
global brand, the percentage
of people who report in surveys
that they are aware of Rotary
has increased from 60 percent in
2012 to 75 percent in 2015.
But we still have work to do.
Our recent global research
tells us that while people are
more aware of who we are,
the public still doesn’t clearly
understand what we do.
In fact, worldwide, 35 percent
of survey respondents admit
they are not certain what
Rotary does and what our
main goals are.
What can you do?
As a Rotary leader, you are
a Rotary brand ambassador.
We are counting on you to help
us deliver our story with energy
and credibility, and tell your
stories of being people of action
in your community.
“The united power of the stories
we have to tell as Rotarians
will help us overcome some
perceptions and misperceptions
about who we are and what
we do, as well as enable more
effective engagement with
non-Rotarians,” says Dinesh
Gajeelee, a member of the Rotary
Committee. “It will help them
better understand the types of
projects we support and the
impact they are making in
local communities and
around the world.”
Go to rotary.org/brandcenter
and download the
People of Action campaign
ads and materials.
USE THE PEOPLE OF ACTION CAMPAIGN
TO TELL ROTARY’S STORY