The new People of Action public image campaign helps
you bring the Rotary story to life by showing Rotarians
as the people of action we are.
Telling our People of Action stories in a meaningful,
coordinated way builds the public’s understanding of
who we are and what we do. It highlights the impact we
make in our communities and around the world.
FIVE STEPS TO TELLING A
PEOPLE OF ACTION STORY
5 WHAT DO YOU WANT YOUR AUDIENCE TO DO NOW?
The key to any good ad is your
call to action. Do you want your
audience to learn more, support
your cause, or perhaps join you at
Once you’ve created your People of Action story, use it to
promote Rotary in your community. Share it with us, too.
We select a few stories to post on our blog, Rotary Voices.
For additional help, download our People of Action
materials in the Brand Center.
1 WHAT WERE YOU OR YOUR CLUB TRYING TO ACCOMPLISH?
What was the problem or challenge in your
community that your club wanted to help
solve? Describe how your club members
identified the problem. Did you have national
or global statistics that showed the importance
of addressing this issue?
3 HOW DID YOU OR YOUR CLUB TAKE ACTION?
Describe how you gathered resources
and used the expertise of Rotarians
or community members to tackle the
challenge. What obstacles did your club
face as you worked on the project?
What action phrase best represents the
action you took? (Together, We Connect?
We Transform? Inspire? End Polio?)
2 WHO IS YOUR STORY’S AUDIENCE?
Beyond Rotary members, who
were you trying to reach? What
did they know about Rotary?
What did they think and feel
about us? What do we want
them to think and feel?
4 WHAT WAS YOUR IMPACT, AND WHAT EVIDENCE SUPPORTS THIS?
What were the outcomes of your project?
How many people did the project affect?
What are some relevant statistics? (Be careful
not to use too many numbers.) What changes
did the project produce? How did the project
touch the lives of people in your community?
USE THE FOLLOWING
QUESTIONS TO DEVELOP
YOUR OWN PEOPLE OF
ACTION STORY (LIKE THE
ROTARY CLUB OF GOLDEN,
COLORADO, USA, DID)