The 2018-19 Rotary Citation Achievement Guide is
now available, along with guides for the Rotaract and
Interact citations. While Rotary can automatically verify
many of your club’s updated achievements in membership,
service, and giving, you will need to report your progress
toward other goals in Rotary Club Central, Rotary Ideas,
and Rotary Showcase. The guides explain when to use each
of these tools. Send questions to rotarysupportcenter@
Share a one-minute motivational video to tell your
members about building a lasting personal legacy through
Rotary’s Endowment. Download the video to show at
your club meetings and other events. Find more materials
about creating a Rotary legacy at rotary.org/legacy.
Register for the 2019 Rotary International Convention,
1-5 June in Hamburg, Germany, and Capture the Moment.
Basic Education and Literacy Month
15 Due date for Rotary Alumni Global Service
Award and Alumni Association of the
Year Award nominations. Any Rotarian can
submit a nomination.
Economic and Community Development Month
The Rotarian magazine’s annual photo
contest is open for submissions.
Entries are due 15 December.
1-7 Rotary Alumni Reconnect Week —
Hold an event and invite Rotary
31 Nominations are due from district governors
for the Service Above Self Award.
Michael Walstrom was 38 years
old when his district governor,
Eric Gordon, asked him to create
a program to boost membership
among young professionals. Only
6 percent of club members in
District 6930 were under 40 years
of age. Walstrom, who had been a member
of the Rotary Club of Boca Raton Downtown,
Florida, USA, for just two years, thought about
what had attracted him to Rotary but realized
he needed more data.
“I knew why I was in Rotary, but I needed to
know if my experience was similar to others’,”
Walstrom developed a 10-question survey,
designed to reveal what brings people under
40 into Rotary, why they stay, what they want,
and what they find challenging. The results
convinced him that the key to attracting and
retaining young professionals is presenting
them with a clear value proposition.
“Like any business, Rotary has customers,”
Walstrom says. “Those customers are our
members, and we must provide value to ensure
that our customers are satisfied.”
HERE ARE FIVE
VALUES YOUR CLUB
CAN EMPHASIZE TO
APPEAL TO YOUNG
TIME AND MONEY
Check out Engaging Younger Professionals,
a new toolkit that will help your club better
understand this demographic, rethink its
membership strategy, and develop ideas for
outreach and engagement.