The People of Action public image campaign is designed to help your club or district tell
Rotary’s story in a consistent and compelling way. Creating memorable People of Action
photos to post on social media isn’t difficult if you follow some simple guidelines. We’ve
shared a few of these below. You can also find more information in the People of Action
Style Guide in the Brand Center.
PEOPLE OF ACTION POSTS
Engage your audience by showing Rotarians in action. Avoid posed shots of people shaking hands
and looking at the camera.
Show Rotary connecting with the community. Ask yourself, “Will my friends and neighbors relate
to what they see in the photo?”
Show members having a good time as they volunteer. Someone who has a serious face in a photo
could be perceived as being angry or bored. One way to get your subjects smiling is to joke with
them. Or have someone else talk with them while you’re taking photos.
Take photos of people of various ages, ethnic groups, and genders.
Use warm, natural light and compose your photo so it has a simple background. Simple compositions
emphasize action. Instead of 20 people, focus on three or four.
Remember that your image will need to have space for the People of Action headline and Rotary
logo. Follow the campaign’s recommendations about which logo to use and make sure it’s fully
visible and not distorted. From the eight “Together, We ...” headlines, choose the one that best
describes your project.