While visiting the Rotary Club of
Pocahontas, Iowa, USA, as district
governor, Kathryn R. Fahy was
amazed by the number of projects
the small club was involved in.
“They shared 11 projects with me —
two more community projects than
they had members in their club,”
Then it occurred to her: Was the
public fully aware of how the
local Rotary club was making the
Rotary clubs around the world are
doing amazing things, 365 days a
year. But research shows that most
of the public still doesn’t understand
what Rotary is or does. If we don’t
share Rotary’s stories, it’s harder to
FIVE STEPS TO
BECOME A PEOPLE
OF ACTION CLUB
We use the People of Action campaign to talk to the public
about Rotary — and it’s easier than you think.
Pick a headline. Choose the
People of Action verb that best
describes how your club makes an
impact in your community.
Publicize a recent project on social media.
Now, use that verb to create a shareable social media post about
one of your club’s recent service projects. The People of Action
templates in the Brand Center can help you create your post.
Create a print ad. Don’t forget traditional media. The Brand
Center has ready-made ads that you can send to your community’s
newspaper or magazine. Many newspapers offer discounts for
charitable organizations like Rotary.
Refresh your club’s website. Need new content? Post one of the
recently updated 90-second videos called “Power in Our Connections” to
your page, and direct visitors there through your social media accounts.
Find this video and more in the Brand Center.
Keep sharing. Fahy says that the Pocahontas club
taught her that any club can get good at sharing its
story. “It’s how they generate community partners
for all the projects they do. There’d be no blood drive,
no beautification project, no annual community
celebration if it weren’t for this club telling their
story to gather support and volunteers to help them
make it all happen.” Visit Rotary’s Brand Center today, and see how easy it is to show your
community that Rotary is made up of people of action who make a
difference in the world.
get support for our projects, find
project partners, and attract potential
members to our clubs.
The solution: People of Action, our
campaign to spread understanding
of Rotary. “It provides us with a way
to tell the public who we are and
the impact Rotary makes,” says Fahy,
a marketing professional, who is so
excited to share Rotary’s story that
she currently serves as Rotary public
image coordinator. “It can’t be overemphasized that this campaign is for
you — Rotary and Rotaract clubs.”
You don’t need to be an advertising
expert to use our campaign. Here are
five steps to becoming a People of
Action club now.
Hunger hides in every community. That’s why Rotary clubs support programs to provide
healthy food and develop sustainable solutions to food insecurity. Fighting hunger to build
stronger communities — that’s what people of action do. Learn more at Rotary.org.