Rotary clubs are increasingly using social media, but keeping up with the
changes can be challenging.
HOW TO USE
INSTAGRAM TO TELL
Instagram, for example, now offers the option to post stories.
Stories are any piece of content — a photo, video, or text — that
disappears about 24 hours after you post it, similar to Snapchat.
It’s worth learning about this new feature because Instagram
stories get more engagement than regular posts.
Here are some tips to help you use this powerful tool to tell
First, open the Instagram app on your device. Then click either the
camera icon or the Your Story profile to get started. Select a photo
from your gallery, take a new photo or video, or scroll through
the options on your screen to add type. Other fun options include
Rewind, which lets you play videos in reverse, and Boomerang,
which captures a short burst of video and loops it backward and
Now that you have your content, click on the smiley face in the
upper right for other ways to enhance your story. Below are a few
particularly useful ones to try. Your story won’t be posted until you
decide it’s ready, so feel free to experiment.
Poll — good for having followers cast a vote. To gauge interest
in various Rotary fellowships, @rotaryinternational used a poll
to ask followers which they would choose, for example, surfing
or yoga? Cycling or chess?
Questions — good for getting comments or ideas from
followers. We use this feature before live interviews with RI
President Barry Rassin to gather questions that Rotarians would
like us to ask him on camera.
Gif — good for animating still photos. For instance, by adding
bicycle gifs to the Miles to End Polio story, we made those
images seem more active.
Countdown — good for getting your followers excited about
a big event. Use it to count down to the Rotary International
Convention, your district conference, or your next club meeting.
Hashtag — good for promoting a campaign, project, or event.
Be sure to include #PeopleofAction, the hashtag for our public
image campaign, in your Instagram stories so we can share our
favorites on @rotaryinternational.
All these features appear on top of your content. Avoid covering
a face or placing a feature at the very top where your account
information might block it.
When you’re satisfied with your Instagram story, use the Your Story
circle to post it. Check back frequently to see who’s viewed your story
and get the results of your polls and questions. You can also share
your story on Facebook or add it to your highlights so it stays on your
Instagram page as long as you like.
Social media is meant to be fun! Don’t be afraid to try new features
and see how your followers respond.
For a quick overview of all social media, read the blog post
7 Tips for Creating Compelling Social Media Content.
Follow Rotary on Instagram, Facebook, Twitter, LinkedIn, You Tube,
and more. If you have any questions, write to firstname.lastname@example.org.