YOUR GUIDE TO ROTARY’S
VOICE AND VISUAL IDENTITY
The updated Voice and Visual Identity Guidelines help memberscreate communications that look, feel, and sound unmistakablylike Rotary.
Everything you need to know about Rotary’s brand image —from writing in Rotary’s voice and using the appropriate logos tocreating People of Action messages and using the proper colorpalettes — is available in one easy-to-reference document.
And if you’re looking for an abridged version, refer toVisual Identity at a Glance, our one-page summary.
Ensure that your club and district communications strengthen the
Many people are aware of Rotary, but their understanding of who we are,
Rotary brand by:
Downloading the Voice and Visual Identity Guidelines and
Visual Identity at a Glance
Reviewing the guidelines for updated information on People
of Action messaging, information about the Masterbrand
Signature, and our new vision statement
Bookmarking the full guidelines and abridged version on your
browser so they’re easily accessible
Sharing the Voice and Visual Identity Guidelines with your
Rotary members are our best brand ambassadors. Use these
guidelines to reinforce what Rotary stands for, how we differ
from other organizations, and why Rotary matters today.
what we do, and the value we bring to communities is lacking. As Rotary
leaders, you can strengthen Rotary’s brand by encouraging clubs and districts
to tell Rotary’s story with a unified voice and look.
Beginning 1 July, it will be easier than ever for Rotaryclubs to set and report goals for the Rotary Citation.
Previously, clubs had to achieve specific goals, whichchanged every year, and report them in variousonline Rotary tools. In 2020-21, club presidents willbe able to go into Rotary Club Central and choosegoals that are relevant to their club. They’ll needto select and achieve at least 13 goals out of 25 toreceive the citation. While a few of the goals aredata-generated, such as membership numbers andRotary Foundation giving, most of them can bereported by marking them “Achieved” in Rotary ClubCentral.
These changes not only simplify the process of settingand reporting goals, but they also make long-termprogress easier to track because the goals will staythe same from year to year. These changes eliminatethe need for a theme and citation brochure, whichwill be discontinued. Learn more about the RotaryCitation.
MAYYouth Service MonthJUNERotary Fellowships Month
30 Last day for clubs to complete and reportRotary Citation activities
Logos — Signature System
Visual Identity at a Glance DECEMBER2019
A consistent voice and visual identity are essential components of a strong brand. By using the People of Action
messaging and design elements in this guide you help build awareness and understanding of Rotary and its impact
in the community. Use the guide when producing print or digital content or merchandise. You can find more
information in the Voice and Visual Identity Guidelines available on the Brand Center at rotary.org/brandcenter.
Signature System for Clubs, Districts, and Zones
Lockups for Rotary Fellowships, Rotarian Action Groups, Partners, and Programs
Masterbrand Signature Simplified
Mark of Excellence
The Masterbrand Signature is our official logo and
combines the wheel with the word “Rotary” (Rotary’s
wordmark) to the left for visibility and recognition.
Our logo can’t be altered in any way. The wheel and thewordmark must always appear together. Because theword “Rotary” is a wordmark and not a font, it can’tbe replaced with a font. Only the colors shown on thispage may be used in the logo.
Both the Masterbrand Signature and the MasterbrandSignature Simplified can be used on all print and digitalapplications. We recommend using the simplifiedversion if the logo will be smaller than 1.25 cm(0.5 inches) or will be embroidered.
When using the Mark of Excellence, we encourage youto use the Masterbrand Signature near it for clarity andrecognition. The words “Rotary International” mustalways appear in the wheel.
Use the name on your charter or the name your club isknown by in your community in your club logo. Becausethe word “Rotary” is already in the logo, you don’tneed to repeat it.
The club name, district, and zone always appear onthe same side as the wordmark, it should right-alignwith the “y” in Rotary. The positioning and the sizerelationship between the wordmark and the wheelcan’t be altered.
Partners are external organizations that collaborate withRotary to develop, support, and execute programs andservice projects.
To create partnership lockups, follow the guidelinesillustrated here. Only one partner may be displayedwithin the lockup.
The same layout applies for Rotary Fellowships andRotarian Action Groups.
Clear space is the space surrounding the Masterbrand Signature thatneeds to remain empty. It is equal to the height of the capital “R” inthe Rotary wordmark.
There is no maximum height for the Mark of Excellence, the minimumsize should be approximately 3x height of the wheel in the nearbyMasterbrand Signature (see layout and sizing examples above).
Rotaran ActonGroup, RotaryFeowshp, Partner,or Program ogo.
If you have questions, write to firstname.lastname@example.org.
VOICE AND VISUALIDENTITY GUIDELINES