HOW TO MAKE THE MOST OF
PEOPLE OF ACTION
Rotary clubs like yours are champions of our brand. By using
People of Action to tell stories about the difference you’re
making in your community, you increase people’s awareness and
understanding of Rotary.
We are continually adding new templates, logos, and other
resources to the Brand Center to make it easy for you to share
your unique story. When you’re planning your People of Action
messages, keep these tips in mind:
Don’t worry if you don’t have design experience
You don’t need to be a marketing or design professional
to use the templates and promote stories about your impact.
The guidelines and templates in the Brand Center allow you to
easily create your own print ads, social media posts, and web
banners. Everything you need is there. If you run into problems,
contact us. We’re here to help.
Make it your own
It’s your story. Consider your club projects, then capture one
or more of them in photos. Remember to select photos that
show your members in action, working side by side. For tips
on taking great photos, see the post “How to improve your
photography: Telling Rotary’s story in pictures.” Consider
the privacy of your fellow club members and obtain a release
from anyone who appears in your photos, and from parents or
guardians for photos of children.
Choose the “Together, We” ad that fits best
The verb phrases that follow “Together, We” in the headlines of
People of Action ads have been selected because they highlight
what Rotary represents. This wording is also free of copyright and
other legal restrictions, according to research by RI’s legal team.
Using these words and only these words helps us send a powerful
and cohesive message about Rotary.
Tell people who you are and what they can do next
In print ads, refer to your club in the main text and include your
club’s web address. Don’t forget to include your call to action, or
the message that tells people what they can do next after they see
your ad or social media post. Do you want them to learn more?
Attend a meeting? Support your fundraiser? Join your club?
Make sure to say it clearly.
Spread the word
One of the easiest ways for you to share your People of Action
story with the public is through social media. Always use the ad
image to spur more engagement with your post. Use hashtags
such as #Rotary and #PeopleofAction to widen your reach.
And monitor the post so you can respond quickly if people
People of Action is more than advertising — it’s the way we talk about ourselves and what
we do. It is founded on our record of making an impact and supports Rotary’s vision of a
world where people take action to create lasting change.
Remember to have fun! And if you have questions,
write to us at email@example.com.